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The business of Olympic Games sponsorship
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Περιγραφή
This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history.
"The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]
"The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]
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