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Your Καλαθι
Media Crowning Brands
How to put your hands in the data honeypot
and come out with a game-changing, predictive media strategy
Έκπτωση
30%
30%
Περιγραφή
Some simple,
yet mind troubling questions
for marketers. media planners. Managers
and stakeholders that this book answers:
• What are the most important KPIs
• in Business and Media?
• ls there a way to quantify how money spent
• on advertising can affect a brand's sales?
• How can simpιe Statistics describe the Media market?
• How can a media planner utilize econometric models
to create simple and effective planning tools?
• What is an efficient use of Predictive Analytics?
• What is Attribution?
• What is the future of Media agencies
and Business analytics?
yet mind troubling questions
for marketers. media planners. Managers
and stakeholders that this book answers:
• What are the most important KPIs
• in Business and Media?
• ls there a way to quantify how money spent
• on advertising can affect a brand's sales?
• How can simpιe Statistics describe the Media market?
• How can a media planner utilize econometric models
to create simple and effective planning tools?
• What is an efficient use of Predictive Analytics?
• What is Attribution?
• What is the future of Media agencies
and Business analytics?
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